Brief

We were informed by Disney World Resorts that they were launching a campaign promoting new discounts and benefits using their FastPass+ cards for the upcoming summer break. Conversion was to be delivered with measurable results in page views and Twitter impressions.

Strategy

Once the launch of the campaign, we had three months to provide our audience with a rich, personalised user experience promoting summer vacations in Disney World Resorts.

Within our site, we targeted content specific pages with key words such as Disney, cartoons, and travel. We created branded web and print materials - including games, articles and booklets. Since the launch, Disney World Resorts has approached us for similar offerings for Spring and Winter breaks.

Project
Digital Campaign

Year
2016