Skill Builders
Industry
Education
Services
- Design
Brief
The Skillbuilders app was not receiving much traction among its intended users. In light of this situation, we decided to leverage the app’s newly received accolades to launch a comprehensive marketing campaign across several platforms aimed at promoting the app more effectively.
My Role
Sr UI Designer
Deliverables
Social Media assets
web & print collateral
Email Templates
Project
Product Promotion
If you've got it..
Promoting the app
After receiving recognition from various nationwide publications and game reviewers, we decided to promote the app's new accolades on various platforms, such as Facebook, the Apple App Store and the Chrome Web Store.
I created and coded an image map to show off all of Brainzy's accolades at once, while at the same time providing direct links to the sources of the accolades. I posted the image map in a Brainzy Awards & Recognition page I created in our Facebook business profile.
Dependant upon which part of the image a visitor clicks, a new window will open - to either the awards pages for the app or the Common Sense Media review.
Apple App Store
We had previous images for the Brainzy Book Builder app in the App Store. However, the images alone were a bit vague as to what the app actually provided. I designed new images with short banner explanations about the app. That gave more context around the app's benefits. I worked on the copywriting for the captions as well.
iPhone Screenshots
Email Campaigns
